Bye-Bye Baby Einstein – Now Can we Please Stop the Hype?

Baby Einstein is exactly what it was designed to be – a shiny object to babysit a screaming infant or toddler. 

The children watching Baby Einstein were in many respects smarter than its creators  – not only did they know they were being babysat by a video, but they also knew they really craved recognizable human relationship and some good old fashioned nurturing. 

Yes, small children are fascinated with objects, often the simplest ones.  However, just because everything is fascinating for infants and toddlers because all of it is new, that is not a premise for a learning tool. 

Finally, Some Informed Perspective on Hyped Products?

Getting on Oprah and being hyped as the greatest thing since sliced bread doesn’t mean a product will help your child magically become brilliant.  Parents have been subjected to an endless parade of quick fixes and of all the people specializing in children, parents are often the least informed.  It most likely took a group of scared lawyers at Disney to inject some reality into the hoopla over Baby Einstein, and perhaps we can finally bridge that gap between hype and help to empower parents when it comes to products that benefit children and ones that don’t.

Two Alternatives for Real Learning

1.       Children need to “own” their learning experience

The most meaningful learning for infants and toddlers takes place when they “own” the experience through touching, smelling, tasting and interacting.  Children don’t want to be forced to explore objects in a decided sequence that they don’t control.  Instead, parents should let them explore freely, because exploration is a direct byproduct of the natural human cognitive growth process. 

Products like Baby Einstein completely miss this point.  Sure, the video presents interesting objects but when someone else besides the parent or child himself decides which objects are presented, for how long and in what manner – that is worst teaching tool possible for a small child.  They simply get frustrated and learn little or nothing.

2.       More Stories and Context

Even Albert Einstein himself likely knew that context made a story logical to his adult audiences.  It’s even more important for small children.  

Plotline, character development, continuity, predictable behaviors….they may sound sophisticated, but they are essential for intellectual growth in young children, and that is why books, videos, role play, theater and any presentation of life in artistic form is best when it relies at least partly on story. 

Story is what gets it to all make sense for a young child, for whom every iota of human behavior is still new and fresh. 

Parents should repeatedly encourage learning through story, so a child can take the bits and pieces he does recognize and use those to make sense of what he doesn’t.  Baby Einstein – which only presents long strings of random images – flunks the storyline test.